Search Engine Optimisation
What is it?
Search Engine Optimisation (SEO) is the process that aims to reach high rankings on search engine results. It covers a variety of activities and is unfortunately portrayed as a complicated and confusing area by many digital marketing agencies. Although it is a wide subject it can be communicated in simple terms:
Search engines such as Google rank web pages on search results based on their relevance, trustworthiness and popularity and the value of these parameters are largely determined by the quantity and quality of links that a web page has from other web pages. Gaining high numbers of links from well-established web pages is at the heart of search engine optimisation. This is accomplished by consistently creating excellent content which includes key words and phrases that are used by people who are searching for the types of products and services that your company offers. As people and other web pages find your content useful they share it and link to it, leading to the rank of your web page climbing up in the search results. Achieving high rankings on search engines pays in great proportions with dramatically more people learning about your brand and opting in for your products and services.
How we do it
If your website is designed by us it will already be search engine optimised and we can build up on that. If not we evaluate how your current website performs on the search engines, diagnose any issues and decide what changes should be done.
We devise an SEO plan that best suits your company, industry, objectives and budget. As always we fully customise our solution.
We execute the plan and work on improving your website’s ranking by creating great content, making it easy for others to share and obtaining valuable links from authoritative web pages.
As the number of quality links grows, your website’s rank on search results improves. Consequently you receive increasingly more qualified customers to your website.
We review and refine our approach to keep on creating more great content, getting more shares and links to sustain your success.
