Pay Per Click (PPC) advertising on Google and Bing provides exactly what the name suggests. Firstly ads are created to appear on search engine results to people who are searching for the kinds of products and services that your business offers. You pay for the advertising only when people click on the ad on search results to visit your website, in other words only when the ad works. We provide the full range of services to successfully create, run, review and optimise PPC campaigns on Google and Bing.

For your business to really succeed with PPC ad campaigns, we go beyond creating and managing the ads. Because converting the visitors, who land on your website through the ad, into customers also requires a professional website created based on landing page and online marketing expertise. So here is what we do:

We learn about your company, industry and products/services, offers and formulate a PPC campaign on Google and/or Bing aligned with your sales objectives.

If your website was not built by us, we consider what tweaks should be made regarding the content, layout, responsiveness, calls-to-action etc. to maximise the conversion rate of the traffic to be received by the ad.

We publish the ad campaign and we regularly analyse key sets of data on Google and/or Bing to evaluate and improve its effectiveness. We then combine this with site visitor analytics to review how the traffic brought through the campaign converts into hot leads and customers for you. Following this approach, adjustments are made to the ad and to the website on a consistent basis to help your business achieve a high return-on-investment.